Digital Technology has provided the ability and opportunity to get closer to new global customers than ever before. That's why it's crucial that you have the digital know-how to edge out your competitors!

Throughout August and September, the UK Export Academy is here with a series of eight free webinars to help you gain the tips, tricks and tools to maximise digital technology and boost your business.

Book onto all sessions, or dip in and out - it's up to you! To join, register for your free UK Export Academy account, and scroll down for more details on what's on offer...

Topics we'll be covering...

Build a digital marketing strategy to
drive international sales
Weds 7 August, 2.00pm - 3.00pm

Discover how to build a successful digital marketing strategy when selling globally, specifically marketing methods to prioritise when budgets are limited.

Six steps to adapting your website
for a global audience

Weds 14 August, 2.00pm - 3.00pm

Get six clear steps to ensure your website gets in front of the audiences you need to reach, wherever in the world they may be.

Content chameleon: How exporters
can succeed with international
content marketing
Weds 21 August, 2.00pm - 3.00pm

Learn how to create content for your marketing channels that will resonate and appeal to a global audience.

Managing Global Social Media
Channels on a Budget
Weds 28 August, 2.00pm - 3.00pm

Explore how to grow your reach amongst global customers on your social media channels without breaking the bank...

LinkedIn: The Ultimate Lead
Generator
Thurs 5 September, 10.00am - 11.00am

We’ll be providing a step-by-step guide to using LinkedIn to find new people to connect with in the right industry in international markets to spread the word about your business.

Effective Instagram for international
audiences
Weds 11 September, 10.00am - 11.00am

Join us for an easy guide to maximising the power and potential of Instagram so you can sell to more customers around the world.

Driving International Traffic with
Search Engine Optimisation (SEO)
Mon 23 September, 10.00am - 11.00am

Gain top tips on how to make your website more visible and increase your global sales, through maximising SEO principles.

eBay: International Marketplace
Spotlight
Weds 25 September, 2.00pm - 3.00pm

Selling on eBay is such an easy way to expand your customer base - find out the secrets to success on the platform!

Meet the trainers...

Our digital trade advisers have many years of experience in supporting businesses to perfect their global digital strategy. They can offer specific guidance and advice on the many topics required to engage with an overseas audience.

Charlie Garnham - Digital Trade Adviser, Department for Business and Trade

Charlie supports British businesses with their international digital presence in her role as a Digital Specialist.

She loves talking about website UX, international SEO, social media presence and website localisation with her clients to ensure that they get the most out of their digital assets; whether they are selling directly to consumers or trading with distributors, agents or partners.

Martin Calvert - Marketing Director, ICS-digital

Martin is responsible for the marketing of ICS, drawing upon a decade of experience in B2B marketing and technology organisations, as well as the digital agency world.

Martin speaks and writes widely on topics including multilingual SEO, content, digital PR, transcreation, localisation and more - always with practical examples and actionable insights to take away.

If you can't join a live event, as long as you sign up you will have access to a recording of the session for up to 4 weeks after.

We hope to see you at one of our events soon!

UK Export Academy Team, Department for Business and Trade