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BASA Awards 2025 Application - Excellence in Training and Development

The winner of this Award will be, in the view of the judges, the BASA member who  demonstrates excellence in training and development of staff. BASA want to reward and celebrate organisations who see the value and wider organisational benefits of investing in learning and development.


ENTRY TO THE AWARD

This award assesses how a skills/knowledge gap has been addressed, how a training programme has had a positive impact on business performance and the development or recruitment and retention of staff. You shoud be able to demonstrate how any investment in training programmes has added to learning and development of new skills, and what the impact on your employees and business is.

In addition to the word submission, we encourage you to include any supporting material, pictures, and testimonials that you believe will help the judges.

You should also include an 800-character summary and high quality company logo (for publicity material).


JUDGING

Judges will be looking for evidence of:

  • Provide an overview of the training and development initiative or program and why it deserves recognition (programs can be in-house or developed by a specialist training provider on your behalf). (10%)
  • Provide data to show commitment to cultivating skills and developing staff. (15%)
  • Data to show your investment in training programmes to facilitate learning and development of new skills. (20%)
  • What is your return on investment? Show how your training programme has had a positive impact on business performance, and the development or recruitment and retention of staff. (15%)
  • Include a description of the approach adopted and cite tangible examples of how they are effectively tackling the skills gap. (20%)
  • Give specific examples of positive outcomes in terms of key metrics, milestones, or performance outcomes achieved so far. (10%)
  • Summarise why this is a forward-thinking or a unique program. (10%)

You have a maximum of 1200 characters permitted for each heading.

Fields marked with an * are required.

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Contact Details of Applicant

Please give the name of the BASA member company applying.

If you are a PR/marketing company applying on behalf of a BASA Member, please enter your company name here. Leave blank if not applicable.

Page 2/9

Question 1

Provide an overview of your training and development initiative or program and why it deserves recognition (programs can be in-house or developed by a specialist training provider on your behalf)

Max 1200 Characters (inc. spaces).  

Upload any supporting materials that will help the judges in their assessment of your application.

Maximum of 2 additional pages. 

Only material pertinent to the question should included. For example, do not attach a entire brochure, extract the relevant sentences/paragraphs/pages first.

20MB max

Page 3/9

Question 2

Provide data to show your commitment to cultivating skills and developing staff.

Max 1200 Characters (inc. spaces).  

Upload any supporting materials that will help the judges in their assessment of your application.

Maximum of 2 additional pages. 

Only material pertinent to the question should included. For example, do not attach a entire brochure, extract the relevant sentences/paragraphs/pages first.

20MB max

Page 4/9

Question 3

Provide data that shows your investment in training programmes to facilitate learning and development of new skills

Max 1200 Characters (inc. spaces). 

Upload any supporting materials that will help the judges in their assessment of your application.

Maximum of 2 additional pages. 

Only material pertinent to the question should included. For example, do not attach a entire brochure, extract the relevant sentences/paragraphs/pages first.



20MB max

Page 5/9

Question 4

What is your return on investment? Show how your training programme has had a positive impact on business performance, and the development or recruitment and retention of staff  

Max 1200 Characters (inc. spaces). 

Upload any supporting materials that will help the judges in their assessment of your application.

Maximum of 2 additional pages. 

Only material pertinent to the question should included. For example, do not attach a entire brochure, extract the relevant sentences/paragraphs/pages first.

20MB max

Page 6/9

Question 5

Provide a description of the approach adopted and cite tangible examples of how they are effectively tackling the skills gap

Max 1200 Characters (inc. spaces).  

Upload any supporting materials that will help the judges in their assessment of your application.

Maximum of 2 additional pages. 

Only material pertinent to the question should included. For example, do not attach a entire brochure, extract the relevant sentences/paragraphs/pages first.

20MB max

Page 7/9

Question 6

Give specific examples of positive outcomes in terms of key metrics, milestones, or performance outcomes achieved so far.

Max 1200 Characters (inc. spaces).  

Upload any supporting materials that will help the judges in their assessment of your application.

Maximum of 2 additional pages. 

Only material pertinent to the question should included. For example, do not attach a entire brochure, extract the relevant sentences/paragraphs/pages first.

20MB max

Page 8/9

Question 7

Provide details of a forward-thinking or a unique program.

Max 1200 Characters (inc. spaces).  

Upload any supporting materials that will help the judges in their assessment of your application.

Maximum of 2 additional pages. 

Only material pertinent to the question should included. For example, do not attach a entire brochure, extract the relevant sentences/paragraphs/pages first.

20MB max

Page 9/9

Summary

Please include a summary of your application, max 800 characters (inc. spaces) for publicity material.

Please attach a high quality company logo (for publicity material).

JPG or PNG.

20MB max
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